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Ranveer Singh-Excel face-off: Is Bollywood finally locking in its contracts?

New Delhi, Feb. 19 -- The Hindi film industry, despite the steady influx of corporate studios and institutional capital, continues to run largely on personal relationships. That informality is now und... Read More


OTT turns viewers into shoppers: Buy the outfit your favourite actor is wearing in real time

New Delhi, Feb. 18 -- Ever wanted to buy an outfit or accessory the minute you saw it on a streaming show? Such impulse purchases are now possible thanks to Shop the Look, an interactive e-commerce fe... Read More


New studios from Birla and Balaji invest in India's crowded content space amid volatility and risk of unsold content

New Delhi, Feb. 17 -- Entertainment industry entities are launching new ventures and verticals that aim to either back films for the big screen or programming for streaming platforms even amid the ris... Read More


Micro-drama apps seek aggregation to enhance reach

New Delhi, Feb. 17 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... Read More


Is budget push to develop animation, VFX, gaming talent in AI era pragmatic?

New Delhi, Feb. 16 -- As the government allocated funds to develop talent in the animation, visual effects, gaming, and comics (AVGC) ecosystem in the country, experts say the sector faces serious dis... Read More


Micro-drama apps seek aggregation to enhance user reach in India's entertainment market

New Delhi, Feb. 16 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... Read More


Post-pandemic change: Hindi film viewers now seek diverse content, not just action and spectacle

New Delhi, Feb. 12 -- Genre diversity turned out to be a key feature of the top 10 Hindi language films of 2025 and experts and theatre owners acknowledge that hit movies are no longer driven entirely... Read More


Bollywood's new script: Stars gamble on niche OTT platforms, seeking control and IP ownership

New Delhi, Feb. 11 -- Movie stars and celebrities are among those investing in emerging streaming services-both audio and video-even though an abundance of such platforms makes it a risky proposition.... Read More


As Hollywood consolidates, India's English OTT market faces a reset

New Delhi, Feb. 10 -- With Netflix recently striking a deal to stream all films produced by Sony Pictures Entertainment globally after their theatrical release-and potentially moving to acquire the ma... Read More


Bollywood's 'spiritual sequels' spark a major IP law battle: What filmmakers need to know

New Delhi, Feb. 9 -- Hindi language filmmakers who have increasingly begun to bank on the trend of 'spiritual sequels' - films that may be similar in tone or theme to an earlier hit, but not a direct ... Read More